Testimonials on a website perform an important function, giving new visitors a reason to want to try your product because they see the comments of other satisfied customers. However, if testimonials are not presented in the right way, prospects won't get the message you want them to receive. For this reason, you have to make sure you're using testimonials in a way that truly benefits you. By applying the three tips we'll be revealing below, you'll be able to get the maximum advantage from the testimonials you publish.
Don't just depend on written testimonials. But, expand your reach and use audio testimonials. These kinds of testimonials are viewed to be more credible. This is because your visitors will really get to listen to your converted customers talk about and appreciate your product. They will also get to experience the wonder in their voices, which allows your prospects to feel what they are feeling. This makes the testimonial more authentic. Be certain that you use more than voice testimonial.
Remove a few of the more popular statements and post them in the text along with the audio. This is so that your prospects can see a summary before they hear the testimonial. Next, testimonials should be used sparingly, as overusing them won't help you. If testimonials dominate your page, it will make it hard to see what your product really is, how to order it, etc. Don't try to use testimonials in place of your regular copy, but use them as a helpful addition. Remember, it will dilute the power of your testimonials if there are too many of them, so keep it under control. If you use just a few of your most persuasive testimonials, they'll be noticed and have more impact.
Last, include pictures in your testimonials because this will give them more of a authentic quality. People that read your website testimonials will have one unanswered question and that is whether they are real. By using your customer's photograph you're actually opening up doors for your prospect to see inside. This makes the whole process more credible. This will add more honesty to the testimonial. They will get to see who actually initiated the testimonial.
As we've seen, how you use testimonials can make a big difference in how your site or sales letter performs. Using testimonials in the way we've described above can transform the way your potential customers see your site and products and boost your conversions. No matter who you are, it's possible to get testimonials -new marketers can always give their product to some well known authorities in their niche and get feedback that way.