Wednesday, January 26

Know Every Move Your Competitors Make

As an Internet Marketer you already know how important it is to do research into your target market. You know how to select a subject to work in. You are also familiar with why you need to research that niche until you know it like the back of your hand. Once you have this information, you'll be able to get people to spend their money with you. As an internet marketer, you may have forgotten just how critical it is to know what your competitors are up to. Every single niche conceived already has someone working within it. This means that you have at least one counterpart out there who is trying to make as much money as you are. If you can learn as much as you can about these individuals, the closer you are to making it. There is so much to learn from studying those who are going up against you. If you want to keep track of those competing against you, use the following implements.

Slideshare is a powerful tool that can be used by online and offline marketers to learn all about their competitors. Is someone in your niche getting published? Slideshare can give you this information. It can also tell you if a certain business owner or executive is giving a public lecture somewhere. This site is a useful resource, for it has a common server where you can see all of the presentations that have been saved to it. What a great way to find out what kind of public face a company is presenting! Sound Search Engine Optimization practices, put to use smartly will bring on desirable search engine ranking for virtually any subject matter varying from portable computer bags to Waterproof Mattress Cover. Twitter's search function. I bet you didn't know that Twitter has a search engine all their own. As I'm writing this article, Twitter is just behind Google as the top search engine. You will be able to use this search function to get a good look at your competition. Just like Twitter is used, you can use this search feature to find those competing against you and to see what's going on with your subject matter. The nice thing about this, as opposed to the actual Twitter, is that you will get all of your search results in the same screen. If this wasn't available to you, you'd spend most of your time manually searching for your competition and then seeing what people are talking about.

You might think that Wikipedia is ideal for research reasons. It's a great resource for high school kids who are late doing their reports. At the same time, if you get enough attention there is probably a Wikipedia page devoted to you. So Wikipedia may be a way to locate those competing against you. If nothing else, you can use Wikipedia to look for up to date information on your target niche. Wikipedia is edited all the time by people so it's no telling if the information you find is credible or not. Just be cautious.

It's natural to feel uncomfortable about doing this kind of research on your competitors. If you were to aim this much attention at a single person you'd probably be called a stalker! When you're in any kind of business, though, this kind of thing is something you must do to stay ahead of the game. If you want to offer something better than your competitors, you have to know what they're doing. After all, if you do not know what your competition is doing and offering, how can you prove that you are more worth a buyers' money than your competitors are?


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