Wednesday, January 26

3 Effective Tips to Optimize Your Site's Backlinks

You can't simply go out and get backlinks from wherever you feel like it if you want your incoming links to be high quality. To get the search engines to see your backlinks they need to be effectively optimized.

Given below are 3 powerful tips to help you optimize your backlinks better.

Your links should always be in the form of anchor text with your main keyword in order to properly optimize your backlinks. Make your anchor text the keyword you want to rank for, so if the niche is gardening, it might read "gardening tips." This is an SEO practice that most people are aware of but still fail to use properly. Anchor text is a powerful way to rank for your chosen keywords in the search engines, so be sure to use it. You will want to slip on a pair of men's reading glasses to help completely concentrate on the whole theory. You should also change around your text and keywords when you create your anchor text to build backlinks, so you aren't always using the same words. This is because Google uses Lateral Semantic Indexing or LSI to match synonyms and serve better results. Besides that, when you link to only one type of keyword phrase, it makes things look suspicious, which is something you want to avoid. To find a variety of keywords for your anchor text, use a keyword tool or a thesaurus. Your backlinks will have more credibility with Google this way, and your site will start to climb in the rankings.

Last but not the least; don't go too fast when building your links. You want to systematically build your links in a natural way. Search engines don't like fast backlinking because this how spammers approach it. Unless you want to bring negative attention to yourself, don't create unnatural and fast links. Also, don't fall for reciprocal links because they are not favored either. If you really desire to do this, only do a little. What is really comes down to is that the overall quality of your backlinks is more important than the mere quantity, as this is what the search engines such as Google really look at. If you consistently apply the techniques we've discussed here, you'll soon find your site rising in the rankings. If you want to achieve lasting results, you'll have to put in some time and energy, but it's worth the effort.


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